Three to four months before meaningful movement, six before it compounds. Anyone quoting faster is describing an easy keyword or a site that was already close. We'd rather you plan around the real timeline than be disappointed by an optimistic one.

No, and neither can anyone else. Google doesn't sell placement in organic results, so a guarantee is either a guess or a plan to buy links — which works briefly and then costs you a penalty. What we can do is tell you honestly which terms are realistic for your site and which aren't.

Either works. We write it by default, with your review before publishing. If you have a team who knows the subject better than we ever will, we'll do the research, briefs and optimisation and let them write — that often produces better pages.

We use AI for research and first drafts, and we edit heavily — adding the specifics, the positions and the experience a model doesn't have. Publishing unedited output is what Google's helpful content updates were built to catch, and pages that add nothing beyond what already ranks tend to sit unseen.

Not necessarily — it depends on your margins and how long you can wait. Paid gets you revenue now at a cost that rises as competition does. Organic costs more up front and less over time. Most businesses eventually want both, but if budget is tight, we'll tell you which to fund first.

Unlike paid, the traffic doesn't disappear — pages that rank keep ranking for a while. It does decay as competitors publish and your content ages, usually noticeably within six to twelve months. Everything we build stays on your site and under your ownership either way.